CCV RateHow to price Twitch sponsorships (and what to put in a media kit)
A practical guide so you can charge fairly and look professional when brands reach out.
Why small streamers undercharge
Brands often price Twitch deals using average concurrent viewers (CCV) and how long they get exposure. If you don’t know that formula, it’s easy to say yes to a low offer or to undercut yourself when you pitch. Once you know the range others use, you can negotiate from a position of knowledge instead of guessing.
The rate formula
A common way to ballpark a Twitch sponsorship rate is:
The $/CCV/hour depends on how much you’re doing: a logo on screen or a quick mention might be around $0.80–$1.00 per CCV per hour; a dedicated segment, demo, or scripted read is usually $1.25–$1.50+. Your niche, engagement, and the brand’s goals can push you toward the high or low end. Use the range as a starting point, not a fixed number.
What to put in a media kit
A media kit is a one-page summary you send to brands so they can quickly see who you are, what you charge, and how to contact you. You don’t need a long PDF or a fancy design — clarity beats flash. Here’s what to include:
- Channel name and a short tagline (e.g. variety streamer, FPS, Just Chatting).
- Sponsorship rate range (e.g. $100–$125 for a 2-hour stream) so brands can budget.
- Stats that matter: average CCV, follower count, primary game or niche.
- Contact: email and Twitch link. One place to reply is enough.
Optional but useful: a small avatar or logo so the kit feels like you. Keep it to one page so busy brand managers can scan it in seconds.
How to pitch (without sounding salesy)
When a brand DMs you or you’re reaching out cold, lead with a short intro and your media kit link. Example: “Hey, I’m [name], I stream [niche] to around [X] CCV. Here’s a one-pager with my rate and stats: [link]. Happy to talk timing and creative.” No need for a long email — the kit does the explaining. If they’re interested, they’ll reply; if not, you didn’t waste a wall of text.
Quick recap
- Rates are often based on CCV × $/CCV/hr × hours; use a calculator to get your range.
- Put rate, stats, and contact on one page and share it as a link or PDF.
- Pitch with a short message + media kit link so brands can decide quickly.